After serving in the Israeli army, he developed a successful real estate business, while at the same time, beginning in 1980, he starts producing films and studies at the Camera Obscura School of Tel Aviv. Among his best known film sare: Nagua, Bar 51 and Himo the King of Jerusalem (by the filmmaker Amos Gutman), the film The Elected (with Daniel Waksman). He was the director and screenwriter of the film Revenge of Itzik Finkelstein, which won 7 awards from the Israeli Film Academy (including Best Film, Best Director and Best Screenplay) and represented Israel in 1994 for the Oscar.
In 1993, he arrived to Cuba where he currently lives. In Cuba, he built the Miramar Trade Center, a major business complex in the city of Havana, which he still runs to this day. In this center he also creates a significant Cuban art collection for the country.
He writes the novel Cejalinda, published under the title: La mujer de su vida, Quarto, Spain, in 2006.
In Cuba he began his photographic work. In 2010, his series Sleeping with… (Dormir con) is exhibited at the Cuban Photo Library (National Photography Museum), which now is part of the collection of this institution, and of numerous private and institutional collections along with other works of his. His first series Sleeping with... was exhibited in 2010 at the Photo Gallery of Cuba becoming part of the collection of this institution, and was chosen by Discoveries of PhotoEspaña 2011. Today his work has wide recognition amongst the public and critics. He took part in the past Havana Biennial 2012, with two of his series, The Family and Self-portraits.
Among the most important series are: the Self-portraits (2011–2014), The Family (2011–2013), Forgotten (2013), Cuts (2013–2014) as well as large format works such as The Line (2014), Centipede (2014) and photo installations: 19 women and one bed (2012) and The dance (2014).
He collaborates with the new cultural project “Cuban Art Factory” (Fábrica de Arte Cubano), promoting the development of contemporary photography and visual arts in Cuba.